MidBritain panel on Obesity
Read what MidBritons had to say about obesity
We've asked our online panel about what their views and attitudes were on healthy eating and junk food advertising. Here are some of the main findings:
MidBritain believe that the main causes of obesity in the UK are unhealthy eating and lack of exercise.
- Only 4% of those surveyed cite the advertising of fast food/sweets and crisps as the main cause
- Almost 3 times as many claim loss of cooking skills as the cause
84% of MidBritons believe that parents taking responsibility will have the biggest impact on improving healthy eating and reducing obesity
- Only 5% believe government advertising legislations would have the biggest impact
- This is versus the 8% who say government campaigns would
MidBritons believe that the greatest responsibility for tackling the nation’s diet comes from parents/guardians and the individual themselves
- Only 1% say the advertising industry
Three quarters of MidBritons agree that there is no harm in occasionally treating children to food that is high in fat/sugar
The vast majority (71%) of MidBritons do not believe that the restriction of advertising will change the habits of the nation
Source: BMRB; Sample: 1,532 MidBritain Mail Readers; Survey date: June 07
