MidBritain panel on Healthy Eating
Read what MidBritons had to say about healthy eating
In the last six months…
- Virtually everyone (97%) shopped in large supermarkets
- Over half (51%) shopped at small high street supermarkets
- 6 in 10 support local grocery stores
- 40% go to farmers markets to buy quality fresh produce
They are regular shoppers in the big three supermarkets. The favourites are:
- Tesco
- Sainsbury’s
- Marks & Spencers
- Asda
- Morrisons
- Waitrose
Tesco gets 38p share on every £1 that MidBritons spends in these 5 stores…
- Sainsbury gets 24p, Asda 14p, Morrisons 12p and Marks & Spencers gets 11p.
MidBritons who use the internet for shopping for ‘convenience’ and ‘saving time’ also shop in-store
- 1 in 5 have bought groceries online
- However only 5% do the majority of their grocery shopping online
They have a healthy attitude towards foods but time saving is important also.
- All buy fresh fruit and vegetables, cereal and fruit juice regularly
- 6 in 10 buy ready meals for convenience
- A third buy specialist food products, vitamins, cereal bars and probiotic ranges
MidBritons also buy from the non-food sections of supermarkets.
- At least three-quarters of MidBritons have also bought flowers, homeware, CDs & DVDs as well as electrical equipment from a supermarket
- A quarter would also consider buying travel currency, insurance and gas & electricity
Their hunger for quality foods means they’re 50/50 over supermarket ‘own label’ products
- Currently over half of MidBritons buy a mixture of both own label and branded products
- 60% agree that own label products are just as good as branded
- However a fifth say that they only buy branded products
Source: BMRB; Base: 1,591 MidBritain Mail Readers; Survey date: June 07
